Academy

Learn marketing in the field.

Brand-specific trainings, personalised in content and duration. Choose from our signature programmes or let us plan in-house training for your team.

Our signature programmes Request in-house training

Our signature programmes

8 training programmes

Academy

Our signature programmes

The art of marketing-led sales

If the midfield is weak, the striker cannot score. Marketing is a brand's locomotive; for sustainable sales, all business development and sales processes must be driven by marketing awareness and vision.

Using marketing intelligence in sales
Raising brand value and product appeal
Reaching the whole audience through brand strength, not individuals
Moving to a strong-brand, global-growth, sustainable-sales model

Persuasion and the art of selling: The chemistry of buying

However well a team plays, it cannot win without scoring. Sales is the most critical department, feeding the whole brand. Sales talent is innate but grows with strategic touches.

Building sales skills and differentiation techniques
Managing sales meetings: before, during and after
Understanding the chemistry of buying and building persuasion
Marketing touches that move audiences

The art of sustainability in marketing

A campaign can be temporary, but a brand must last. Real sustainability comes when product, communication and customer experience share one vision.

Integrating sustainability into marketing strategy
From short-term sales to long-term brand value
Strengthening the brand story with social and environmental responsibility
Winning tomorrow's consumer today

The art of AI in marketing

AI strengthens brands' intuition, speeds up decisions and deepens creativity. The marketer of the future reaches data, analyses it and writes emotion, and does all of it fast.

AI's transformative role in marketing strategy
Efficient AI for content, targeting and analysis
Balancing human creativity and algorithmic intelligence
Ethics, originality and trust in the AI age

Standing out in the wild world of marketing

Every brand works to deliver a strong message and become known and preferred. In the wild world of marketing, getting ahead is only possible by standing out.

The cornerstones of strategic differentiation
Building a brand story and an experience-led approach
Creative tactics through the consumer's eyes
Marketing touches that move audiences

How Anatolian tigers break their shell

Many Anatolian tigers excel in production, R&D and sales yet only grow so far. What they most need to move up a league is a marketing perspective. McDonald's was once its region's Anatolian tiger too.

Self-awareness and breaking the shell
The secrets of global growth
Selling from where you are
The journey of building a Turkish brand

The art of marketing yourself

You are the most important brand in the world. Personal brand value rises with differentiation, rarity and visibility. Everyone who builds their personal brand adds value to themselves and their organisation.

Foundations of personal branding
Confidence, differentiation, visibility and image
Communication and networking skills
How a personal brand reflects on the company

The art of global B2B business development

60% of world trade is B2B, yet only 7% of marketing resources talk about it. B2B marketing should be as artful, strategic and business-development-driven as B2C. Customers are waiting for you all over the world.

Finding customers globally
Sustainable global marketing
Creative business development strategies
Managing customers from where you are

Can be personalised to your brand in content and duration

Marketing training

Push the limits with marketing awareness.

The right marketing perspective accelerates the growth of people and organisations and raises decision quality. We offer brand-specific trainings, personalised in content and duration.

Brand-specific, personalised content

Flexible duration and format

Real cases and workshops

Focus on individual and corporate goals

In-house training

Request in-house training

A custom curriculum based on your team's level and goals. In person or online, fully personalised in content and duration.

Free first assessment
15-minute intro call
No sales pressure